Helen Mussard

Helen Mussard

Chief Marketing Officer, IAB Europe

Helen Mussard is the Chief Marketing Officer for IAB Europe, the  European-level association for the digital marketing and advertising ecosystem. As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from global AdTech company, Vibrant Media, where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups.

Presentation title:

How Tuned In Are You to The Rise of Audio Advertising Across Europe?

Digital audio is reaching a pivotal moment, where it is critical for buyers to understand this exciting new channel and see how they can maximise their digital investment in it. To help understand and explore the opportunity, Helen Mussard, CMO for IAB Europe will share an overview of the evolution of audio advertising and the landscape in Europe, as well as key considerations and best practices for digital audio advertising.